Shop the Frame Onine
Essentials for Your Hair
At Aveda we never use: parabens, mineral oil, petrolatum, paraffin, formaldehyde and its donors, SLES, oxybenzone, benzene, retinyl palmitate, microcrystalline wax, polyethelene beads, triclosan, triclocarban, lanolin, carmine, talc or synthetic fragrance.
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit.
Virgo de Novo translated from Latin means virgin again and that is precisely how your hair will feel after using our products, which are focused on returning softness and shine to colored or chemically treated hair. Hair coloring and chemical treatments can give you a great look, but if you don't take care of your hair with high quality products, you'll quickly have hair that is dull, brittle and lifeless. All of our cleansing products are also sulfate-free and sodium chloride-free which means our product will clean your hair without stripping out the color.